Shining a light on our work at the IAAF World Championships
September 12, 2017
We are proud to have been charity partner of the biggest sporting event in London this summer to reach a wider audience, promote our shared values and fundraise to support our work in educating and empowering over one million children every week through our play-based learning programmes.
Our activities included having our Power of Play video shown on large screens inside and outside the iconic London stadium and a designated Right To Play marquee in the Hero Village which featured a special Hero Wall where children, adults and athletes expressed what sport and play meant to them.
Director of the IAAF World Championships London 2017, Niels de Vos, said: “These Championships give us a fantastic opportunity to shine a light on Right To Play’s work, alongside the world’s best athletes.”
The Right To Play fun family quiz – ‘Athletics for the mind’ proved hugely popular with athletics fans who challenged themselves to answer questions about the Olympic Park. Right To Play Athlete Ambassadors, including Olympic gold medallist, Greg Rutherford, visited the Right To Play marquee to take photos and sign autographs for fans.
The athletes may have lit up the London Stadium, but our dedicated volunteers lit up the Hero Village. In the sunshine (and the rain), they proudly held up collection buckets, distributed Right To Play wristbands and postcards, and encouraged athletic fans to donate.
Over the 10 days, we raised £13,858 which will help over 22,000 children to access our play-based learning programmes in some of the poorest communities across Africa, Asia and the Middle East.
Click here to access our photo album on the Right To Play UK Facebook page. If you would like to donate, it’s not too late: please click here to show your support and make a donation.
Thank you to Getty Images for permission to use the image of Greg Rutherford.